IndiaMART removals: a quarter of data.

We sent 11,243 Section 12 notices to IndiaMART in Q1 2026. The average days to verified removal across those notices was 24, down from 38 in Q4 2025. The success rate within ninety days held at 81%.

Two factors drove the improvement.

The grievance team scaled.

IndiaMART staffed up its grievance function in late 2025 in response to the DPDP Rules coming into effect. Anecdotally, the team grew from roughly five people to fifteen. Response times on routine erasure requests dropped from a median of three weeks to a median of one.

This was not voluntary; the Rules made Grievance Officer SLAs concrete. Companies that ignored the SLAs would have been the first to draw Board attention.

Our notices got more precise.

We tuned our template for IndiaMART specifically. The platform's seller listings often include phone, email, and a free-text "about us" that can carry incidental PII. Earlier notices asked broadly for erasure of the listing; revised notices specifically enumerate each field and demand a per-field confirmation. The completeness rate (full erasure verified, no partial residue) rose from 71% to 89%.

What this means for users.

If you have a Section 12 notice pending with IndiaMART, expect resolution in 20 to 30 days. If you have not yet filed, the median seller listing comes off in three weeks. About 11% will go past the ninety-day mark; those we escalate to the Board automatically.

This is a category where the Act is doing its work. Bigger platforms are the easier path to compliance because they have the staffing to keep up.